Two people stand atop a mountain, their hands joining as they look upon the peaks and valleys set out before them. We suddenly cut to another scene, this one set at a dinner table, as the pair exchange vacant stares and sip from large wine glasses. The scene shifts again to an open-air venue, but much of the same sentiments from the previous sit-down have carried over to this one. Andy Michaels is crooning in the background, his voice accompanied by a beautiful string melody, as tears are shed and headaches find little comfort on screen in this video for the all-new single “Darling It Hurts,” and though we are not in the physical presence of its two characters, their emotion is tangible to us nevertheless.
“Darling It Hurts” boasts one of the more spellbinding videos I’ve seen from an independent artist this March, but its real allure is the music it delivers to us, packaged in a light pop polish but left relatively unchanged from the form we find it in on the critically-acclaimed Incendiary Heart, Michaels’ latest album. The first half of the song is dominated by Andy Michaels and the strings that shelter every emotional statement he makes, but as we get deeper into the track, another voice decides to join him in what will become, at least in my opinion, one of the best duets you’re going to hear this spring. Their connection is as intimate as the players on screen, and they convey the mood of the unraveling imagery perfectly.
I wouldn’t change a thing about the production style Michaels decided to go with in the video for “Darling It Hurts,” and frankly, the same goes for Incendiary Hearts as well. All of his music is defined by its intricate detail, but in this latest release, I get the feeling that he wanted the simplicity of his songwriting to steal the show away from any of the minute elements that make-up the melody here. He’s got a lot of talent, and given how short his time in the spotlight has been, he’s truly come a long way (especially when comparing his development with that of his mainstream competitors) both in the studio and as a composer.
Though it’s marred in melancholy and occasionally difficult for the recently brokenhearted to digest, pop and adult contemporary fans would be crazy to pass up the new music video for Andy Michaels’ amazing “Darling It Hurts” single. Melodically, I’m not sure if he’s ever sounded quite as on-point as he does in this latest release, and if there’s any chance he makes it over to the States to carry out a proper tour in support of Incendiary Heart’s release, I definitely plan on being there to see what he can do in person. Michaels seems determined to climb through the underground ranks this year, and as far as I’m concerned, he’s earned a place on my personal ‘Artists You Have to Hear to Believe’ list without any need for reanalysis.