Friday, January 15, 2021

HEWAS

Hewas has had what some might consider to be a charmed start to his career. Being discovered by 98 Degrees in 2019, he subsequently hooked up with the producer, Blazar. Now he has released a song with Cannabis Connoisseur, Afroman. The secret to Hewas’ initial success, might just simply be his legitimate talent and quality of material.”Wholething,” though bound to be a bit polarizing, is another step in the right direction for Hewas.  

INSTAGRAM: https://www.instagram.com/iamhewas/

Though it wouldn’t sound completely out of place in another decade, there’s something quite modern about “Wholething.” Hewas brings a certain sensitivity, but also a developing masculinity. Vocally, he could be compared to Justin Timberlake, but his presence carries a bit more mystique. The song is a quick ride, and is over before you really feel fully satisfied. That’s not to say you won’t be left without a favorable impression, as musically speaking, it should appeal to a broad demographic. 

Having said that, “Wholething” is going to branded with either the dreaded or heralded, depending on who you ask, parental advisory label. Not always ideal for promotional purposes, in an age of streaming/downloading, the sardonic vulgarity might not be a factor, whatsoever. The song deals with themes of casual hookups, and the aftermath. More specifically, a man that wants to ward off his conquests intrusions, that far exceed the access he intended her to have. That doesn’t read back as having a great deal of taste, but the seasoning does a good job of compensating for it. 

In a bit of irony, Hewas’ vocal style seems more suited for tender and affectionate fare. He hardly sounds like the self-centered playboy, who narrates in “Wholething.” That’s not to say that Hewas’ performance lacks any sort of authenticity, as his voice glides, seductively. Hewas emits a boyish charm at times, with the faintest hint of vulnerability. His unique phrasing and subtle, yet quick shifts in tonality, will succeed in making a strong impression of his range. 

Generally speaking, there isn’t a great deal known about Hewas. It makes the collaboration between he and Afroman all the more remarkable. On paper, it would seem like a bit of a clash of styles, but it somehow manages to exceed expectations. Afroman, marks his territory at the 57 second mark, with an R Rated verse. I had to block you/out my life/cause you lost your mind/and inboxed my wife. 

APPLE MUSIC: https://music.apple.com/uy/artist/afroman/id88434

“Wholething” seems to achieve what it sets out to. It furthers the momentum of Hewas, and makes good use of its famous guest star. I’m not so sure it’s going to be the breakout single for Hewas. That might have already occurred with “Lemon,” with this serving as a novel and solid follow up. Hewas is cruising at a comfortable speed at the moment, and this song certainly won’t ruin the whole thing.

Mark Ryan, posted by Joshua Beach

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